Gearz
Ballz Mobile Site
Listen via BIS
Facebook
Twitter
YouTube
Gearz
Ballz Visual Radio
Listen Live
Watch Live
Ballz AppsiTunes AppGoogle Play
Home
Ballz
F1 News
Ballz
Disi's DDs
Ballz
Sasha Blogz
Ballz
Other Motorsport
Ballz
Gallery
Ballz
Team
Ballz
Win
Ballz
Contact
Highlights
Win with Cruiseabout South Africa ...
The Business with Astrid Ascar and IanF ...
The Dot Spot with Dorothy Black ...

Sasha Takes to the Road in a Classic 1958 Triumph Powered by Tweets

03 December 2012

 

Sasha

F1 man, Sasha Martinengo is calling on support across social networks for South Africans to help power his fuel as he road trips across South Africa in Grace, a classic, 1958 Triumph 3a. Everything, from what Martinengo listens to, what he packs, what he eats and how he gets there has been placed in the hands of the public.
 
The socially powered ‘Keep It Going’ road trip, fueled by Caltex with Techron®, kicks off on the 3rd of December in Johannesburg, where Martinengo will leave the Caltex Posthouse Service Station in Bryanston and hit the road with Grace, a classic Truimph as voted for by the public.
 
According to Jill Koopman, Caltex Brand C-Store Alliance Manager, this is the third and final phase in a campaign, which has been hosted on Facebook and Twitter. Phases 1 and 2 called on the public to vote for the car and then help Martinengo pack for his trip, prepare his playlists and offer advice.
 
Prior to knowing which car had been chosen, Martinengo said that he could not wait to see which stunner would be chosen and now that he knows he will be paired with Grace he says he is excited for the opportunity to drive ‘the beauty’ from JHB to Cape Town.
 
Without public participation, Martinengo and the road trip team could find themselves without fuel, stranded in the middle of nowhere. The public will need to be involved for the 1,600km, six day journey by tweeting #keepitgoing to ensure he can fill his tank using Caltex with Techron® fuel.
 
Martinengo says, “I am calling on all South Africans to help me on my way, please tweet @CaltexSA using the #keepitgoing hashtag and engage on Facebook. Without your tweets and suggestions the journey will be pretty boring and I may end up living in a cellar of a 1900’s monument somewhere between Kroonstad and Graaff Reinet.”
 
“I have opened myself up to daily challenges which include; an ostrich ride, a Gangnam style dance with service station attendants, road trip karaoke, social eye spy and a series of dares provided by followers on Twitter, so get Tweeting,” he says.
 
Koopman continues, “There are a number of opportunities for South Africans to be rewarded for their involvement with daily spot prizes when participating via social networks in the padkos challenge, names on wheels game, guessing the mileage to next stops, guessing the colour of cars driving by. Not to mention the R4,000 daily cash prize up for grabs.” All the details can be found @CaltexSA or on facebook.com/CaltexSA
 
The public will also be able to view Martinengo’s progress, check out his fuel tank status, and watch videos of all the weird stuff he gets up to and the crazy people he encounters while on his trip.
 
“Thanks to Caltex, this promises to be an epic journey,” concludes Martinengo.
 
The Journey:
Martinengo and the team will travel from Johannesburg to Cape Town via the following route:
Day 1: JHB to Kroonstad stopping at a well-known treasure trove, De Kraal Antiques and Collectibles in Vereeniging. There, they will have to find a quirky souvenir for the trip. During the journey the souvenir will be photographed in strange, surprising or funny scenarios.
 
Day 2: Kroonstad to Bloemfontein will be no ordinary day out in the sticks. Very often on this route one drives past a lone hut or a lone person. The teams’ challenge is to knock on the door of a lone house or interview a lone wanderer; the story will be shared with all of South Africa, exposing what life is like in these quieter areas.
 
Day 3:  Bloemfontein to Graaff Reinet
 
Day 4: Graaff Reinet to George with a detour to Oudtshoorn will take the team to the natural wonder of the Cango Caves and most importantly will see Martinengo filmed while riding an ostrich.
 
Day 5: George to Hermanus naturally culminates in a whale-watching tour but while on their way the team will need to show the public their best display of ‘car dancing’ to an epic road trip song chosen for by the public.
 
Day 6: The road trip team will arrive in Cape Town where the journey ends at the newly launched Caltex, ‘Airport City’ at Airport Industria near Cape Town International Airport. Once the wheels stop a winners name/Twitter handle closest to the road will win a spot prize.
 
For more information visit: http://keepitgoing.caltex.co.za, join the conversation on Facebook: facebook.com/CaltexSA or follow the team on Twitter: @F1Sasha and @CaltexSA. Don’t forget to #keepitgoing to make it count.

 

Caltex 







Leave your comment here:

MORE GEARZ

What do you love about your car?
19 September 2014
  You know I love cars and motoring and racing... yes I do! Now I want to know what you love about your car? Why did you choose it? Why is your car Y
Ferrari's Luca Di Montezemolo steps...
10 September 2014
 The Formula 1 Update with Sasha: After 23yrs at the helm of Ferrari, Luca Di Montezemolo has stepped down
The F1 Update with Sasha Martinengo
21 July 2014
 The F1 Update with Sasha Martinengo is brought to you by Pirelli and Tiger Wheel & Tyre. Tiger Wheel & Tyre Competi
The F1 Update with Sasha Martinengo
14 July 2014
 The F1 Update with Sasha Martinengo is brought to you by Pirelli and Tiger Wheel & Tyre. Tiger Wheel & Tyre Competition: WIN a trip for 2 to
British GP Poem by Ernie Black
04 July 2014
 If you close your eyes, you can hear your heart beat While you shuffle your feet as you approach your seat You can sense the excitement buzzing in t
Bruno Spengler interview PLUS in the BMW...
04 July 2014
 Today Sasha Martinengo and Disi Fesham went down Kyalami racetrack to interview Bruno Spengler. PLUS they took an excting drive in the BMW M3 w
The F1 Update with Sasha Martinengo
03 July 2014
 The F1 Update with Sasha Martinengo is brought to you by Pirelli and Tiger Wheel & Tyre.
Sky Sports F1 2014: How Mercedes became ...
09 April 2014
  Sky Sports F1 takes a look at how Mercedes achieved a massive advantage this season with revolutionary engineering. How Mercedes became so strong i
The Formula 1 Report: Analysing the Mala...
31 March 2014
 Today on the The Formula 1 Report Sasha Martinengo analyses the Malaysian Grand Prix 2014 in which Mercedes dominated.
The Formula 1 Report: Preparing for the ...
28 March 2014
 Sasha Martinengo presents The Formula 1 Report: Preparing for the Malaysian Grand Prix 2014 this weekend.

» View All Gearz Inserts
PIRELLI F1 Competition
FNB The Business Leaderboard
Sitemap
> Ballz
> Gearz
> 1FF1
> Bladez
> Blogz
> Lolz
> Bollockz
> Hayley O
> Gallery
> Entertainment
> Contact Us
> About Us
> Listen live
> Watch live
> Shows
> Team
> Win
> Advertise with Us
Connect on Social Media
Tweet
Facebook  
Email Us
SMS Us 
Call Us 
Join our mailing list